● Saigon, VN — Open for projects 01.Product Design 02.Design Systems 03.UX Research

yurick
hoang.

clear · easy to use.

I design digital products so complex experiences become clear and easy to use.

Work together ↗

Years

Projects

Scroll Est. 2014 — HCMC

( 01 )

About

10+ years designing for web and mobile. I look at design through both the interface and how a product runs and scales.

( 02 )

Selected projects

C98 One ID – digital identity system for Coin98

Victoria Mekong luxury cruise website UI/UX design showcase featuring itinerary, cruise ship, cabin accommodations, dining experiences, and booking enquiry page mockups.

01/06

Pharmaceutical · Web
Meracine
Corporate website for the pharmaceutical brand Meracine.
View project ↗
Color variables color/Primary/500 color/Neutral/900 color/Surface/50
Sports · E-commerce
Peak Sport
A digital storefront focused on product discovery and the shopping experience.
View project ↗
Color variables color/Primary/500 color/Neutral/900 color/Surface/50
DeFi · Identity System
C98 One ID
A unified digital identity system for the entire Coin98 ecosystem.

Color variables Gold/500 Ink/900 Surface/0
Travel · Mobile App
Momo Travel
Kick it out of your head: a fun mobile experience for booking tickets and sharing boarding passes.

Color variables color/Primary/500 color/Primary/300 color/Surface/50
Tattoo Artist · Website
Tadashi Tattoo
Website for tattoo artist Trung Tadashi: portfolio, services, blog and tattoo booking.
View project ↗
Color variables color/Primary/500 color/Neutral/900 color/Surface/50
Travel · Landing Page
Lotus Cruiser
Landing page for a Mekong river cruise: journey overview, itinerary, ship, dining, cabins and a booking form.

Color variables color/Primary/500 color/Neutral/900 color/Surface/50

Many more projects not yet added...

( 03 )

Case study UX

Best Team · PXD

Redesigning the learning
experience for The Coach app.

A team project from the end of the Psychology in UX Design course, chosen as Best Team. The team researched and redesigned the experience of The Coach, an English learning app, for easily distracted users: from heuristic evaluation, usability testing and journey mapping, to an 8-week habit-building strategy, detailed design, prompts and a second round of usability testing.

Course: Psychology in UX Design · UX Foundation ↗
Method: Heuristic · Usability testing · Journey map
Team: Team 3 · PXD K12

View presentation ↗

( 04 )

Strengths

From brief
to product

From early ideas and sketches to validated solutions and live products, I cover the whole journey.

I don't jump straight to solutions. I listen, think, then build what is truly useful.

Yurick HoangProduct Designer · UX/UI

01.Discovery

Understand the
real problem

Every project starts with listening, not just to what is said but to what sits behind it. The goal is clarity, not guesswork.

02.Strategy

Set a clear
direction

Turn insight into focus: what to do, what not to do, and why. No guessing, only consistency.

03.Creating

Build the
right solution

Ideas become systems, interfaces and products, always designed to work well, not just to impress.

04.Growth

Launch
& grow

Refine with feedback, evolve with purpose. Because launch is not the end, it's the beginning.

( 05 )

Experience

My
journey

10+ years of design decisions and constant improvement.

I don't chase trends. I focus on what creates clarity and measurable results.

Yurick HoangProduct Designer · UX/UI

VNG↗

Where I started to understand products from the user's point of view.

Technical Support Specialist · 2014 — 2018
Kyanon Digital↗

Stepping into product design, turning requirements into interfaces and interaction flows.

UX/UI Designer · 2018 — 2019
Wee Digital

Led design for fintech and digital banking, building a large-scale design system.

Lead UX/UI Designer · 2019 — 2025
LABMath↗

Brand and interaction design for a math education platform.

Visual & Interaction Designer · 2025 — Present
Bankaool↗

Designing fintech and digital banking experiences for the Mexican market.

Senior UX/UI Designer · 2025 — Present